Guild Esports announce massive £4.5 million sponsorship deal

Guild Esports announce massive 4.5 million sponsorship deal

19 January 2022

After qualifying for the Valorant VCT EMEA 2022 Stage 1 Challengers last week, UK-based Guild Esports announced today (January 18th, 2022) that they have closed the biggest sponsorship deal in the history of their esports organisation. For a staggering £4.5m, Bitstamp, one of the world's oldest exchanges for cryptocurrencies, has become Guild's official cryptocurrency exchange partner for a period of three years.

Details of the agreement

The announcement is naturally big news for esports in the UK and provides Guild with previously unheard of levels of liquidity for the coming years. One of the destinations of the sponsorship money will be the organisation's brand-new HQ in London. “We are thrilled to welcome Bitstamp to Guild as our official cryptocurrency exchange partner”, said Kal Hourd, CEO of Guild Esports after the announcement, “It will also enable us to deliver creative, high-quality content and meaningful experiences to our audience in a way that is authentic to both Guild and Bitstamp's identities”.

Bitstamp, on the other hand, obtains both marketing rights and tier-one exposure on the official Guild Esports team jersey, as well as on Guild merchandise and across the organisation's social and digital content. That way, the Bitstamp name will be closely related to Guild's professional esporters and content creators. On top of that, Bitstamp branding will also be prominently present around Guild's new London headquarters, which are planned to open before the end of this year's first quarter.

Developing esports in the UK and worldwide

Another key focus of the partnership between Guild and Bitstamp is the development and organisation of various ambitious projects related to esports in the UK and worldwide. These are aimed at offering esporters new and high-quality esports experiences and opportunities, supported by Guild's renowned content. At the same time, this puts Bitstamp's more than four million customers around the world in a front-row seat for some of the most exciting content from the world of esports.

“Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild is a natural fit for us”, commented Bitstamp CEO Julian Sawyer, “Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to more mainstream audiences that recognise the benefits of investing in crypto”.

About Bitstamp

While Bitstamp is a largely unknown name still in the world of UK esports and international esports, the company has been building quite a name for itself in the crypto world. In 2016, the Luxembourg-based company was the first nationally licensed Bitcoin exchange in Europe when its host nation Luxembourg granted it a payment institution license . As a result, Bitstamp is one of the longest-running recognised cryptocurrency exchanges in the world nowadays and a front-runner in the recognition of crypto as a force to be reckoned with over the coming years.