LG Electronics launches gaming and eSports channel LG Gaming
26 May 2020
LG Electronics UK has launched LG Gaming, its new channel dedicated to gaming and eSports on social media, to serve the ever-growing gaming and eSports community with specifically tailored content and services. The new channel will feature unique visual elements and will focus exclusively on delivering content to the gaming community.
LG Gaming, which partnered with Kairos Esports for the launch of its channel, will undertake a number of activations including official @LGGaming social media channels, #GearUP launch campaign, regular influencer activations and live streams, partnerships with eSports players and influencers and competitions for fans at home to win free upgrades to their gaming set-up. “The gaming and eSports community is one of the most unique and exciting communities in the world, and as one of the leading providers of eSports product, it’s incredibly important to us to have a real and authentic involvement with the culture. LG Gaming provides us with a new opportunity to connect and get involved in a way that we never have before, and we can’t wait to reveal some of the activities we have planes, starting with upgrading our fans’s set-ups at home”, said Carolyn Anderon, Marketing Director at LG Electronics UK.
Drew Townley, CEO at Kairos Esports, which is leading the launch of LG Gaming channel, added: “It’s a really exciting time for us at Kairos Esports as we go from strength to strength, having now launched many of the largest and most successful gaming and eSports brand activations globally within the last year. This new launch with LG has been a big focus of the team recently and we can’t wait to show the gaming and eSports community just how valuable LG Gaming can be to them. More exciting news coming soon”. In the coming months, LG Gaming will then evolve with a new brand name and visual identity.